1

Food taste preferences and cultural influences on consumption

Year:
2001
Language:
english
File:
PDF, 238 KB
english, 2001
2

Profiling key purchase influencers: Those perceived as consumer savvy

Year:
2011
Language:
english
File:
PDF, 106 KB
english, 2011
8

“GROw”ing up: tweenagers' involvement in family decision making

Year:
2007
Language:
english
File:
PDF, 222 KB
english, 2007
12

Future Marketers: Future Curriculum: Future Shock?

Year:
2002
Language:
english
File:
PDF, 211 KB
english, 2002
13

Lifecycles and crisis points in SMEs: a case approach

Year:
2002
Language:
english
File:
PDF, 237 KB
english, 2002
15

Researching international “brand equity”: a case study

Year:
1999
Language:
english
File:
PDF, 353 KB
english, 1999
19

Engaging the right mindset in qualitative marketing research

Year:
2001
Language:
english
File:
PDF, 118 KB
english, 2001
24

Rapport in telemarketing ‐ mirror, mirror on the call?

Year:
1998
Language:
english
File:
PDF, 205 KB
english, 1998
27

Researching taste: layers of analysis

Year:
2000
Language:
english
File:
PDF, 98 KB
english, 2000
28

Bridging the great divide ‐ the transfer of techniques

Year:
1996
Language:
english
File:
PDF, 66 KB
english, 1996
33

BOOK REVIEW

Year:
2000
Language:
english
File:
PDF, 180 KB
english, 2000
34

Consumer Savvy and Intergenerational Effects

Year:
2008
Language:
english
File:
PDF, 421 KB
english, 2008
35

The Mind versus Market Share Guide

Year:
2005
Language:
english
File:
PDF, 78 KB
english, 2005
39

Roots Marketing: The Marketing Research Opportunity

Year:
2007
Language:
english
File:
PDF, 88 KB
english, 2007